The story of the logo

THE COMPASS: His Journey to Find Purpose

Blake was someone who actively sought meaning and purpose in life, constantly challenging himself to find it. Even before his diagnosis, he was intentional about creating opportunities to give back and make a difference. He organized a group of friends to volunteer at the Ronald McDonald House, cooking meals for families facing their own difficult journeys.

Around this same time, Blake began designing a tattoo of a compass—a symbol that would become deeply meaningful to his story. His vision was to align a purpose with each cardinal direction (North, East, South, and West), but he kept getting stuck on what he wanted to align with his true north. That question—what defines your true north?—became central to his journey of self-discovery.

When Blake was diagnosed with stage 4 metastatic colorectal cancer at 38, his search for purpose took on new urgency and depth. He fought with the same intentionality he brought to every aspect of his life, rarely complaining and maintaining vibrant humor and unwavering optimism. Through his battle, Blake discovered and shared his "9 Truths About Life"—wisdom that reflected his belief that knowing you may die can be a blessing if you let it change your perspective for the better. He believed in miracles, in loving more deeply, and in never stopping the fight.

His journey inspired everyone around him, and through his search for purpose, those who loved him found theirs. Although Blake didn't find a medical cure on earth, his family believes he found the answers and clarity he needed—including, perhaps, what his true north had been all along.

THE MOUNTAIN: The Place He Called Home

Blake's connection to the Pacific Northwest ran deep. A proud University of Washington graduate (Class of 2004, Business Administration), he embodied the Husky spirit—"Once a Husky, Always a Husky." He was a devoted supporter of Husky athletics and rarely missed a chance to cheer on his Dawgs.

But home was more than a place—it was where Blake found his love for nature. He became an avid hiker, exploring the mountains that defined the landscape he cherished. The rugged beauty of the Northwest matched Blake's adventurous spirit and provided the backdrop for countless memories with family and friends. These mountains represented stability, belonging, and the natural world that grounded him throughout his journey.

THE MOON: His Best Friend Luna, "Goddess of the Moon"

Luna, Blake's mischievous husky, was more than a pet—she was his companion and confidant. Their bond exemplified Blake's deep capacity for connection and loyalty. Luna's spirited personality complemented Blake's own vibrant energy, and together they explored trails, shared quiet moments, and created a friendship that transcended the typical human-animal relationship.

In naming her after the goddess of the Moon, Blake honored the celestial beauty and constant presence she brought to his life. Luna represented the kind of authentic connection Blake valued—pure, loyal, and unwavering.

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THE COLORS: His Vibrant Personality and Style

Blake lived life in full color. He was fiercely competitive, which fueled his love of sports and adventure. He traveled the world, embraced new experiences, and approached every challenge with relentless hope and faith. His wicked sense of humor was cherished by everyone who knew him, and his insightfulness revealed an incredibly smart mind that saw the world differently.

What made Blake's personality truly vibrant was how he made others feel. Blake valued human connection above all else, preferring deep conversations over superficial interactions. He had a calming influence and an amazing ability to connect people, bringing out the best in everyone around him. Whether golfing with family, enjoying time on the water, or simply sharing a meal together, Blake's presence was magnetic and uplifting.

His style wasn't just about appearance—it was about how he lived. Blake believed in making the most of every moment, being grateful for each day, and living for others as much as for himself. His colorful approach to life reminds us all to embrace our own vibrancy, to love more, and to never stop fighting for what matters.

Closing Thought

Blake's true north was defined by purpose, place, connection, and authentic self-expression. These four pillars—The Compass, The Mountain, The Moon, and The Colors—tell the story of a life lived with intention, love, and unwavering spirit. Through The Blake Pottle Foundation, his legacy continues to inspire others to find their own true north.